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Unilever-owned brand Pot Noodle has added a new chicken fajita flavour to its portfolio, chosen through a consumer vote

Chicken Fajita emerged as the preferred choice over Pepperoni Pizza and Full English in the voting process.

Following the 2022 launch of the Doner Kebab SKU, the brand's first new product development chosen directly by consumers, Pot Noodle aims to boost sales in the mini-meals category by offering a range of flavours to consumers.

Pot Noodle Chicken Fajita is currently exclusive at Asda stores for 12 weeks, and will be available in all major supermarkets and convenience stores starting from September, priced at £1.20.

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