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Kellanova's Rice Krispies Treats snack bar brand has introduced a new line in the US, Rice Krispies Treats Bliss, featuring its classic bars with added toppings.

Inspired by home cooks who elevate their Rice Krispies Treats with luxurious mix-ins, the Bliss line aims to bring this trend straight to supermarket shelves in a convenient, ready-to-enjoy format.

Available in two flavours, Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel, Rice Krispies Treats Bliss feature the ‘perfect balance' of crispy rice and chewy marshmallow,' Kellanova said, topped with semi-sweet chocolate chunks or caramel-flavoured chips, and candied sea salt pretzels.

"The new Rice Krispies Treats Bliss flavours reimagine our bars as a canvas for gourmet topping combinations," said Danielle Rappoport, brand director for Rice Krispies Treats.

"More and more, we're seeing fans elevate their Rice Krispies Treats bars at home with over-the-top mix-ins, from candy to pretzels. With Rice Krispies Treats Bliss, we are bringing those confection-inspired creations straight to shelves, making it easier than ever to enjoy a next-level treat whenever the craving strikes."

Rice Krispies Treats Bliss bars will hit snack aisles nationwide, starting in April.