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Mondelēz-owned crackers brand Ritz is adding a new Spicy Queso flavour to its portfolio.

According to the company, Ritz is responding to consumer trends with its latest flavour innovation, which combines creamy cheese with a bold, spicy kick.

Steven Saenen, Ritz VP of marketing, said: "With Spicy Queso, we're answering consumers' demands for exciting, bold flavours and turning up the heat on the Ritz Bits you know and love. It's a bold twist on your childhood favorite, with a kick in each mini bite."

The new addition will be available in 3oz snack-sized bags at convenience store locations starting this month. Larger 8.8oz boxes will be available at major food retailers beginning in February 2025.

#Mondelēz #Ritz #US