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Partner Content

Partner Content

1 February 2024

Rooted in excellence - ADM’s black carrot solutions for vibrant red and purple colours

Rooted in excellence - ADM’s black carrot solutions for vibrant red and purple colours

With impressive natural colouring properties, black carrots are increasingly gaining attention in the food and beverage industry. Distinguished by their deep purple pigments, known as anthocyanins, black carrots not only impart a vibrant range of hues but also offer a clean-label alternative to synthetic dyes. The rich colour spectrum that can be achieved with black carrots, ranging from deep purples to intense reds, makes them a highly versatile choice for naturally enhancing the visual appeal of a wide array of food and beverage products. Overcoming technical challenges However, harnessing the full potential of black carrots for colour purposes is not an easy feat. It requires in-depth knowledge and expertise in several key areas. This includes the cultivation and handling of the raw materials, as well as the extraction and production processes. In addition, working with naturally derived colours involves complex considerations. These considerations include things such as pH, exposure to light, appropriate packaging, temperature control, base colours, chemical interactions and product shelf life. Achieving optimal conditions for these factors is a significant challenge for manufacturers, one that demands a high level of expertise and precision.

This is where ADM, with its extensive expertise in natural ingredients, truly excels. Boasting over 150 years of experience and a global team of colour experts, food scientists and engineers, ADM is adept at creating highly stable colour solutions that meet the increasing demand for clean-label hues. These solutions not only adhere to wholesome and recognisable ingredient standards but also offer the vibrancy and appeal that consumers seek on the shelf. Vertical integration, from seed to shelf The secret to ADM's success lies in its comprehensive vertical integration approach, which ensures traceability and exceptional quality control at every stage of the black carrot life cycle. This process begins with the meticulous selection of seeds and extends through planting, harvesting and processing. By overseeing each step, ADM guarantees colour solutions of the highest quality. Such meticulous attention to detail enables the production of colour solutions that are not only naturally derived but also highly effective, versatile and efficiently produced.

ADM's approach allows for the creation of customised colour solutions tailored to meet each customer's specific needs and preferences. This customisation, combined with a commitment to supply reliability and scalability, positions ADM as a leader in naturally derived colour solutions. Its expertise in naturally sourced colour development and application empowers customers to bring its visions to life, whether they seek a subtle shade of pink or a bold, radiant red. ADM's dedication to excellence is complemented by its sustainable and efficient production processes. This holistic approach not only enhances the aesthetic appeal of food and beverage products but also aligns with the growing consumer demand for natural and environmentally friendly ingredients. In a world where clean labelling and sustainability are becoming increasingly important, ADM's black carrot-based colour solutions represent a significant advancement in the food and beverage industry. Partnering for quality Black carrots offer a remarkable opportunity for naturally derived colour solutions in food and beverage products. With vibrant hues and clean label properties, they provide an excellent alternative to synthetic dyes. ADM, with deep expertise and an innovative approach, is leading the way in harnessing the full potential of these pigments. Their commitment to quality, sustainability and tailored solutions make them a valuable partner for manufacturers looking to elevate their products with naturally sourced, visually appealing colours. Learn more about ADM's colour solutions here.

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