Symington’s unveils new Mug Shot Max pasta and noodle range

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Symington’s-owned instant hot snack brand, Mug Shot, has expanded its portfolio with the launch of a new range of pasta and noodle pots.

Mug Shot's Max features "bold flavours" aimed at younger consumers looking for convenient meals or snacks. Mug Shot's Max pots are available in four pasta flavours – Roast Chicken, Cheese & Broccoli, Mac & Cheese, and Sundried Tomato & Chorizo – alongside Chicken & Mushroom noodles to complete the range.

Lauren Charnock, Symington’s marketing manager, said: “We launched the Mug Shot Max range with its focus on maximum flavour to cater for this audience, with the goal of dialling up the taste on category favourite varieties".

“Mug Shot Max is a tasty, satisfying snack that provides an instant lift and a moment of joy and energy amidst the challenges of modern life. We see it slotting in to younger, more active lifestyles, giving them just what they need.”

The range will be available at Asda stores across the UK.

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