- Aug 29, 2024
- 3 min read
Premium British yogurt brand The Collective has launched a variety of new products for both adults and children.
The brand has launched a six-strong range of yogurt pouches for adults, designed for different consumer needs and occasions:
🍒 Immunity – a cherry and acai Greek-style yogurt that is high in vitamin C and vitamin D
🌾 Kickstart – contains British oats and whole grains, blended with blueberry and raspberry natural yogurt, containing vitamin D, live cultures and fibre
🍎 Restore – an apple, kiwi and spirulina natural yogurt, providing a source of protein, vitamin D and calcium for muscle repair
⭐ Invigorate – a passionfruit and ginseng natural yogurt, containing vitamin D and calcium with natural energy-boosting properties
🍦 Gut feel – a kefir yogurt with a hint of vanilla to support gut health, containing billions of live cultures – 14 strains – and a source of fibre, without any added sugar
🍑 Uplift – a peach and raspberry Greek-style yogurt. The Collective is also launching the Uplift variety in a dairy-free peach and vanilla variety.
Each pouch contains less than 100 calories and is HFSS-compliant.
Tor Hunt-Taylor, marketing director at The Collective UK, said: “We spotted an opportunity to grow a new trend with on-the-go yogurt pouches for grown-ups. Other brands in the UK focus purely on protein yogurt pouches designed for gym-goers, but we believe yogurt has a bigger role to play in healthier snacking and should be a go-to option for a much broader set of consumers, with a wider set of health interests through their week.”
Hunt-Taylor continued: “Our pouches are unique as they are designed for several need states and occasions, responding to the rising interest in holistic health and wellbeing, with consumers seeking balanced products that go beyond low sugar or fat, and support their immunity or gut health for instance. Our focus has always been to fuel the mind, body ‘n’ soul, using the highest quality ingredients, without anything artificial, while leading on taste."
The adult range is launching into major retailers throughout September for an RRP of £1.50 per pouch.
In addition to its adult pouch range, The Collective is launching the ‘UK’s first’ range of split pots designed for children, identifying an opportunity to create a healthier alternative to existing options, without compromising taste.
According to The Collective, research shows that families with kids aged 5-9 tend to leave the yogurt category and move into less healthy snacks such as corners, desserts or big yogurt pots.
The Collective’s new Mixers offer a healthier alternative to existing split pots on the market – available in two flavours, each yogurt contains 30% less sugar than the market average of flavoured yogurts with inclusions.
The pots also contain live cultures to support gut health and are a source of vitamin D, providing immune support, as well as calcium and protein for bone health. They are also HFSS-compliant and contain no artificial colours, flavours or preservatives.
The first flavour is ‘Poppin’ Choco Mixers’, made from live vanilla yogurt with a mix of textures such as brownie bits, puffed rice pops and popping candy. The second is ‘Crunchin’ Strawb Mixers’, with live strawberry yogurt, biscuit bits and strawberries.
Hunt-Taylor added: “We’ve spoken to hundreds of parents about what they want when shopping for snacks for their kids between or after meals, and it is a combination of super taste, health and convenience. Current split pots on the market are fun and interactive but tend to be high in sugar and low in nutritional value.”
“No split pot on the UK market fully delivers what both parents and children want and so we wanted to create something with both...taste [and] high excitement levels but also in a healthier way, making it an easier choice for parents versus what many 5–9-year-olds currently choose.”
The ‘Mixers’ will launch into major UK retailers in September for an RRP of £1.50.
