The Turmeric Co founder launches new functional drinks brand

Oct 31, 2024
1 min read

Founder of The Turmeric Co, Thomas ‘Hal’ Robson-Kanu, has launched his second functional drinks brand, Raw Hydrate.

Raw Hydrate is a hydration drink range featuring natural ingredients, available in three flavours: mint, pineapple and pomegranate. Each drink prioritises simple, natural hydration with high watermelon content and electrolytes for enhanced hydration, muscle function and blood pressure regulation.

The range contains no artificial flavours, colours, sweeteners or added sugars, with each flavour at 60 calories. Each drink provides 3,600mg of electrolytes and counts as one of the recommended five-a-day servings.

Founded in 2018, The Turmeric Co provides a range of functional shot drinks.

Kanu commented: “Raw Hydrate is a natural extension of our mission at The Turmeric Co – to harness the power of nature to fuel a healthier, more vibrant life. The great success of The Turmeric Co is a testament to more and more people turning to functional drinks to fuel their bodies and we’re confident the launch of Raw Hydrate will prove just as successful. Raw Hydrate is more than just a drink, it’s a force for good and a connection to the natural world that empowers us to thrive.”

Raw Hydrate is available at Sainsbury's stores nationwide for an RRP of £2.50 per 250ml.

#RawHydrate #Sainsburys #UK

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.