The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Australian biscuit brand Tim Tam is expanding its UK range with the launch of a limited-edition Strawberries & Cream flavour.

Available for the summer only, the new product combines Tim Tam's signature crisp malted biscuits with a smooth strawberry cream filling, finished with a white chocolate coating.

The launch is designed to tap into classic British summer occasions, from picnics and garden gatherings to afternoon tea, while building on the brand's growing popularity in the UK.

Already sold in more than 40 countries, Tim Tam said the latest flavour reflects increasing consumer interest in premium biscuits, nostalgic flavour profiles and international snack brands.

Francesca Reid, global brand lead at Tim Tam, said: "Tim Tam Strawberries & Cream is everything we love about summer in biscuit form, a fresh strawberry aroma, a velvety cream centre, all sandwiched between two iconic Tim Tam biscuits and wrapped in white choc."

The limited-edition biscuits became available in Tesco and Ocado from 26 June 2026, with a wider rollout to Sainsbury's beginning 1 July 2026.

Tim Tam Strawberries & Cream has a recommended retail price of £2.50 and will be available only while stocks last.