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Unilever has agreed to buy US-based greens supplement brand Grüns.

Founded in 2023 by Chad Janis, Grüns was launched to address low consumer adherence in the supplements category, focusing on products designed to support consistent daily use. Its core offering is a daily nutrient gummy combining more than 60 ingredients, including over 30 organic fruits and vegetables, 21 vitamins and minerals and 6g of prebiotic fibre, positioning it as an alternative to traditional greens powders and multivitamins.

Grüns reports a customer base of more than 1 million users and over 95,000 five-star reviews, with distribution across major US retailers including Target, Walmart, Costco, Sam’s Club and Sprouts, as well as direct-to-consumer channels.

Jostein Solheim, CEO of Unilever Wellbeing, said the brand’s “focused portfolio of science-backed products” and strong consumer uptake present an opportunity to scale within the company’s wellbeing division.

Janis added that the partnership with Unilever would enable the business to expand its reach and accelerate growth.

The transaction is expected to close later this year, subject to customary regulatory approvals and closing conditions.

Financial terms of the deal were not disclosed.

The acquisition marks Unilever’s latest move to expand its portfolio. In March 2026, the company agreed to combine its foods division with McCormick in a deal valued at around $44.8 billion.

Separately, a Financial Times report last month said Unilever had held discussions with Kraft Heinz over a potential ‘mega merger’ of their food brands.