The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

People all over the world crave authentic food prepared with ingredients and techniques that resemble traditional cooking methods.

These foods are minimally processed and taste, smell and look like what one would find in nature. But nature, let’s not forget, is vibrant and colourful.

Vegebrite colouring foods are juices and non-selective extracts derived from ripe, vivacious fruits and vegetables. They can be used as ingredients to add delightful visual colour to foods and beverages.

From the widely favoured root vegetable – the orange carrot – Givaudan Sense Colour has obtained two amazing colouring solutions: Vegebrite Orange Carrot and Vegebrite Golden Yellow.

These easy-to-use options are rich in bright, warm carotenes, have worldwide approval as ingredients with colouring properties and demonstrate excellent functionality across a wide range of applications, including dairy, bakery, beverages, confectionery and desserts.

With familiar and friendly ingredient declarations, versatility in liquid and powder formats, and proven suitability for industrial processing, Vegebrite Orange Carrot and Vegebrite Golden Yellow are particularly well suited to heat-treated applications such as baked goods.

Vegebrite Orange Carrot can be used to create rich, egg-yolk or butter-like shades, making it especially suitable for vegan bakery applications.

Download the whitepaper here.