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Yoplait is expanding its kids’ portfolio with the launch of its first-ever Greek-style yogurt pouch under the Petits Filous brand, targeting the fast-growing on-the-go snacking segment.

The new Petits Filous Greek Style pouches are rolling out across major UK retailers this spring, as the brand looks to capitalise on rising demand for convenient, nutritious children’s snacks.

The launch comes as yogurt pouches continue to gain traction, with the UK kids’ yogurt pouch segment now valued at £11 million and showing steady growth. Multipacks dominate the format, accounting for nearly 70% of purchases.

Yoplait’s entry into the segment reflects both category momentum and shifting consumer preferences toward portable, lunchbox-friendly products.

Available in Strawberry and Vanilla variants, the Greek-style pouches are fortified with calcium and vitamin D, key nutrients associated with children’s bone development, and contain 5.4g of sugar per pouch.

The company is positioning the range as one of the lowest-sugar fruit yogurt pouch options currently on the market, aligning with ongoing pressure on manufacturers to reduce sugar in children’s products while maintaining taste.

The launch builds on Petits Filous’ long-standing focus on fortification, with the brand having incorporated calcium and vitamin D into its products for over a decade.

Designed for busy families, the pouches can be stored out of the fridge for up to eight hours, making them suitable for lunchboxes, travel, and on-the-go consumption.

In line with increasing scrutiny on packaging, the pouches are made from mono polypropylene (Mono PP), a material expected to become widely recyclable through UK household collection systems from 2027.

The new range is launching across Morrisons, Sainsbury's, Tesco and Iceland over a six-week period, with an RRP of £3.00 per multipack.