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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

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cereal
Start-up of the month:  Surreal

Start-up of the month: Surreal

We speak to Jac Chetland, co-founder of Surreal: a cereal company that provides low-carb, high-protein and zero-sugar breakfast options.

Texas attorney general launches investigation into Kellogg’s over cereal health claims

Texas attorney general launches investigation into Kellogg’s over cereal health claims

Texas' attorney general has launched an investigation into WK Kellogg Co for potentially violating the state’s consumer protection laws.

Closure plan at Cheerios factory threatens 300 jobs in Merseyside

Closure plan at Cheerios factory threatens 300 jobs in Merseyside

Cereal Partners UK, maker of Cheerios & Cornflakes, plans to close its Bromborough factory, Merseyside, risking around 300 jobs.

Lucky Charms expands line-up with three new cereal variants

Lucky Charms expands line-up with three new cereal variants

General Mills-owned brand Lucky Charms is expanding its cereal line-up with three new products.

Kellogg’s completes hydrogen-fuelled manufacturing process in UK-first demonstration

Kellogg’s completes hydrogen-fuelled manufacturing process in UK-first demonstration

Kellogg's has become the UK's first food manufacturer to produce cereal using a hydrogen-fuelled manufacturing method.

Lidl GB to make 'least healthy' own-label product packaging less attractive to children in ‘industry-first’ initiative

Lidl GB to make 'least healthy' own-label product packaging less attractive to children in ‘industry-first’ initiative

Lidl GB will remove all packaging designs deemed attractive to children from its least healthy own-label products by mid-2025.

Kellogg's expands Coco Pops Chocos range with new flavour

Kellogg's expands Coco Pops Chocos range with new flavour

Kellogg's has released a new caramel flavour to its Coco Pops Chocos range.

Kellogg’s introduces Oaties new high-fibre cereal

Kellogg’s introduces Oaties new high-fibre cereal

Kellogg’s has unveiled its latest cereal offering, Oaties, aimed at meeting the evolving demands of health-conscious consumers.

Cheerios introduces protein-packed cereal to line-up

Cheerios introduces protein-packed cereal to line-up

General Mills-owned cereal brand Cheerios is expanding its portfolio with the introduction of a new range: Cheerios Protein.

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