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BodyArmor targets functional hydration market with zero-sugar, caffeinated launch

BodyArmor targets functional hydration market with zero-sugar, caffeinated launch

The latest release contains 95mg of caffeine, 2,290mg of electrolytes – more than traditional sports drinks – and zero sugar.

Goodrays launches cognitive performance beverage Re:Focus

Goodrays launches cognitive performance beverage Re:Focus

Goodrays, one of the UK’s fastest-growing CBD brands, is making waves in the functional beverage sector with the launch of its first non-CBD drink, Re:Focus.

Neuro Gum launches Strawberry Cake-flavoured mint

Neuro Gum launches Strawberry Cake-flavoured mint

Neuro Gum, a player in the functional gum and mints market, has unveiled a limited-edition Strawberry Cake-flavoured mint in collaboration with brand ambassador and investor Steve Aoki.

M&S Food launches new health-focused ranges for 2025

M&S Food launches new health-focused ranges for 2025

M&S Food has unveiled two new product ranges aimed at enhancing consumer health, reflecting the industry trend to prioritise nutrition.

Little Saints launches new non-alcoholic mushroom gin alternative

Little Saints launches new non-alcoholic mushroom gin alternative

Little Saints has launched St. Juniper, a non-alcoholic spirit aimed at consumers seeking alternatives to traditional alcoholic beverages.

London start-up Adapt launches science-backed functional beverages

London start-up Adapt launches science-backed functional beverages

Adapt is a new UK-based start-up founded by neuroscientist Michael Vicary that offers beverages aimed at enhancing mental performance.

Progevity launches protein drink targeting health needs of those aged 50+

Progevity launches protein drink targeting health needs of those aged 50+

Progevity has introduced a new protein drink specifically designed for individuals aged 50 and older.

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