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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

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Sudzucker | MPU | Oct 2026
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electrolyte
Cure Hydration expands electrolyte mix portfolio with new raspberry flavour

Cure Hydration expands electrolyte mix portfolio with new raspberry flavour

Cure Hydration has expanded its hydration mix portfolio with the launch of a new Raspberry flavour.

Capri Sun enters children's hydration segment with electrolyte juice pouches

Capri Sun enters children's hydration segment with electrolyte juice pouches

Capri Sun is expanding beyond its traditional juice pouch offering with the launch of Capri Sun Hydrate, a new electrolyte juice drink designed specifically for children.

Goodrays launches cognitive performance beverage Re:Focus

Goodrays launches cognitive performance beverage Re:Focus

Goodrays, one of the UK’s fastest-growing CBD brands, is making waves in the functional beverage sector with the launch of its first non-CBD drink, Re:Focus.

TopGum Industries launches sports nutrition gummies

TopGum Industries launches sports nutrition gummies

TopGum Industries has unveiled a new collection of active lifestyle gummies designed to meet the nutritional needs of athletes and fitness enthusiasts.

Unwell Hydration unveils new protein and electrolyte beverage

Unwell Hydration unveils new protein and electrolyte beverage

US functional beverage brand Unwell Hydration has unveiled its latest innovation, Unwell Hydration with Protein.

ITS unveils new clean label hydration drink flavours

ITS unveils new clean label hydration drink flavours

Flavour house ITS has launched a range of natural, clean label flavours specifically formulated to perform well in hydration drinks.

Anheuser-Busch and 1st Phorm launch new energy drink line, Phorm Energy

Anheuser-Busch and 1st Phorm launch new energy drink line, Phorm Energy

Anheuser-Busch and 1st Phorm have announced the launch of their new energy drink line, Phorm Energy, across the US.

Celsius expands product line with new hydration powder

Celsius expands product line with new hydration powder

Celsius Holdings has launched Celsius Hydration, a new line of electrolyte-based powder sticks.

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