The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Safety Shot to acquire energy drinks producer Yerbaé Brands
Safety Shot has announced plans to acquire plant-based energy drink company Yerbaé Brands.
Oasis Energy Drink introduced as a guilt-free alternative for busy lifestyles
Oasis has launched its innovative energy drink, promising a natural and sustained energy boost tailored for consumers with busy lifestyles.
Red Bull broadens sugar-free offering with Red Bull Zero launch
Red Bull has announced the global launch of Red Bull Zero, a zero-sugar and zero-calorie version of its Red Bull Original energy drink.
‘World-first’ energy drink made with cocoa juice, Koalimo, launches in Germany
Koawach has unveiled Koalimo, claimed to be the world’s first caffeinated soft drink made with cocoa fruit juice.
STōK Cold Brew expands portfolio with new energy brew
Danone-owned brand STōK has launched a new product aimed at the increasingly competitive energy beverage market: STōK Cold Brew Energy.
Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio
KDP has signed a definitive agreed to acquire Ghost Lifestyle and Ghost Beverages, making a move in the fast-growing energy drink sector.
Tenzing debuts new Super Natural Fiery Mango, designed for winter wellbeing support
Tenzing has developed a new ‘Super Natural’ energy blend in ‘Fiery Mango’ flavour, designed specifically for winter wellbeing support.
Lucky Energy raises $11.75m in oversubscribed Series A funding round
US energy drink company Lucky Energy has closed an oversubscribed $11.75m Series A funding round led by Brand Foundry Ventures.
