The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Red Bull broadens sugar-free offering with Red Bull Zero launch
Red Bull has announced the global launch of Red Bull Zero, a zero-sugar and zero-calorie version of its Red Bull Original energy drink.
‘World-first’ energy drink made with cocoa juice, Koalimo, launches in Germany
Koawach has unveiled Koalimo, claimed to be the world’s first caffeinated soft drink made with cocoa fruit juice.
STōK Cold Brew expands portfolio with new energy brew
Danone-owned brand STōK has launched a new product aimed at the increasingly competitive energy beverage market: STōK Cold Brew Energy.
Keurig Dr Pepper to acquire Ghost Lifestyle, expanding energy drink portfolio
KDP has signed a definitive agreed to acquire Ghost Lifestyle and Ghost Beverages, making a move in the fast-growing energy drink sector.
Tenzing debuts new Super Natural Fiery Mango, designed for winter wellbeing support
Tenzing has developed a new ‘Super Natural’ energy blend in ‘Fiery Mango’ flavour, designed specifically for winter wellbeing support.
Lucky Energy raises $11.75m in oversubscribed Series A funding round
US energy drink company Lucky Energy has closed an oversubscribed $11.75m Series A funding round led by Brand Foundry Ventures.
Monster adds Rio Carnival-inspired NPD to energy drink range
Monster Energy has launched Juice Monster Rio Punch in the US, inspired by Rio de Janeiro Carnival and the flavours of Brazilian fruits.
Monster Energy launches Rehab Green Tea functional beverage
Monster has unveiled its latest product, Rehab Monster Green Tea, expanding its portfolio of beverages aimed at health-conscious consumers.
