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General Mills expands Bridgerton tie-up as licensed brands drive growth in baking mixes
General Mills is broadening its Bridgerton-inspired baking portfolio with a Pillsbury Petite Blueberry Scone and returning Betty Crocker Bridgerton baking kits.
General Mills launches Dark Chocolate flavour of Reese’s Puffs cereal
General Mills has launched a new Dark Chocolate variant of its Reese’s Puffs cereal, marking the first major flavour expansion since the brand’s 1994 debut.
General Mills to close pizza crust facility in Missouri, US, as part of restructuring initiative
General Mills has announced it will close its pizza crust manufacturing facility in Missouri, US, as part of a multi-year initiative to increase the competitiveness of its supply chain.
General Mills invests $54m to expand Minnesota innovation centre
General Mills will invest $54 million to expand its James Ford Bell Technical Center in Golden Valley, Minnesota, in what is said to be the largest upgrade in the facility’s history.
General Mills debuts new seasonal offerings for autumn
General Mills is capitalising on consumer demand for seasonal flavours with the introduction of several products aimed at enhancing the autumn experience for food and beverage retailers.
General Mills unveils Wednesday Addams-themed treats ahead of Netflix series launch
Leveraging the popularity of the Netflix series Wednesday, General Mills is set to introduce a new line of limited-edition products under its Betty Crocker brand.
Progresso launches BBQ-inspired soups to capture summer flavour trends
In time for summer, General Mills' brand Progresso has introduced a new line of BBQ-inspired soups aimed at transforming traditional cookout flavours into convenient, ready-to-eat meals.
