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Carlsberg to acquire UK rights to Kronenbourg 1664 from Heineken
Carlsberg Marston’s Brewing Company (CMBC) has announced that Carlsberg Group will acquire the UK rights for French beer brand Kronenbourg from Heineken UK.
Heineken UK has added Ultra Apple flavour to its Strongbow Ultra cider brand, a crisp twist on a much loved favourite, at 80 calories per can (4% ABV).