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Hershey bets on ‘swicy’ trend with spicy Jolly Rancher gummies
The launch marks one of the first national gummy launches in the US to combine fruit flavours with chilli heat – a profile often referred to as 'swicy'.
General Mills launches Dark Chocolate flavour of Reese’s Puffs cereal
General Mills has launched a new Dark Chocolate variant of its Reese’s Puffs cereal, marking the first major flavour expansion since the brand’s 1994 debut.
Hershey’s Reese's and Oreo brands collaborate on new product line
In a bid to meet consumer demand for innovative flavour combinations, The Hershey Company has revealed a collaboration between its iconic Reese's and Oreo brands.
Hershey to eliminate artificial food dyes by 2027 amid regulatory changes
The Hershey Company has announced plans to phase out artificial food dyes from its product line-up by the end of 2027, according to a report by Bloomberg.
C4 launches first protein powder in UK in partnership with Hershey
Pre-workout brand C4 has partnered with The Hershey Company to enter the protein category with the launch of its first-ever whey protein powder in the UK.
