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The Magnum Ice Cream Company has launched two new ice cream bar lines inspired by established confectionery brands, Reese's Crunchy Peanut and Almond Joy.

Mars Drinks & Treats is expanding its Snickers ice cream portfolio with the launch of a new Snickers Peanut Butter Creamy ice cream bar.

The launches include new take-home cartons, ice cream bars and mini formats, led by a Dark Cherry Truffle tub and Cherry Dark Chocolate bars.

The products aim to blur the lines between ambient snacking and frozen desserts and come in two variants – Oatmeal Creme Pies and Cosmic Brownies ice cream sandwiches.

Jeni’s Splendid Ice Creams has launched its first packaged ice cream bars, now available in freezer aisles across the US.