The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Monster adds Rio Carnival-inspired NPD to energy drink range
Monster Energy has launched Juice Monster Rio Punch in the US, inspired by Rio de Janeiro Carnival and the flavours of Brazilian fruits.
Monster Energy launches Rehab Green Tea functional beverage
Monster has unveiled its latest product, Rehab Monster Green Tea, expanding its portfolio of beverages aimed at health-conscious consumers.
Monster releases new Nitro Cosmic Peach energy drink flavour
CCEP has launched Monster Cosmic Peach, the latest addition to its Additions range, which generated over £38m in sales in the last year.
Monster Energy adds new flavour to Rehab portfolio
Monster Energy has added a new flavour to its Monster Rehab energy drinks portfolio: Wild Berry Tea.
Monster Energy releases Kiwi Strawberry flavour
Monster Energy has launched a new flavour energy drink to its Reserve line of premium beverages, Kiwi Strawberry – a fruity citrus blend.
Monster Energy unveils flagship flavour in sugar-free format
Monster Energy has announced the launch of a new sugar-free version of the original Monster Energy Green drink.
Monster Energy adds new flavour to Reserve portfolio
Monster Energy has added a new creamy orange sherbet flavour to its Monster Reserve energy drinks portfolio – Orange Dreamsicle.
Monster partner with Lewis Hamilton for new sugar-free drink
Monster Energy has teamed up with Formula One driver Lewis Hamilton to launch a new zero-sugar energy drink, which features a peach nectarine flavour.
