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The energy drinks industry was valued at over $75bn in 2025, highlighting demand for products that promise to perk up today’s busier-than-ever consumers. But with the growth of the functional F&B industry, innovative new delivery formats for that much-desired buzz are emerging beyond the beverage can.

UK natural energy drink brand Tenzing is expanding beyond caffeine-led propositions with the launch of a new functional sub-range, Natural Energy+.

US-based natural energy drink brand Gorgie has added a limited-edition seasonal flavour to its line-up: Cranberry Party Pop.

Natural energy drink brand Tenzing has unveiled its latest flavour, Peach & Honey Melon, set to hit shelves mid-September.

Rebel Kitchen has unveiled health shots featuring camu camu, an Amazonian fruit rich in vitamin C, claiming them as a world first.