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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
natural energy

Bringing the buzz beyond the beverage
The energy drinks industry was valued at over $75bn in 2025, highlighting demand for products that promise to perk up today’s busier-than-ever consumers. But with the growth of the functional F&B industry, innovative new delivery formats for that much-desired buzz are emerging beyond the beverage can.



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