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nostalgia

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Muscle Milk launches limited-batch seasonal s’mores flavour for autumn

Muscle Milk will introduce a new s’mores flavour, in time for autumn, bringing a nostalgic campfire taste to health-conscious consumers.

New products

Candy Can launches limited-edition Banana Candy flavour

Zero-sugar soft drink brand Candy Can has unveiled a new limited-edition flavour, Banana Candy, inspired by the new movie, Despicable Me 4.

Beverage

Research: Brands responding to consumer nostalgia with retro-inspired products

New research from data analytics firm GlobalData suggests that brands are launching retro-inspired products and packaging in response to increasing consumer nostalgia.

Research