Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...
General Mills launches Dark Chocolate flavour of Reese’s Puffs cereal
General Mills has launched a new Dark Chocolate variant of its Reese’s Puffs cereal, marking the first major flavour expansion since the brand’s 1994 debut.
Hershey’s Reese's and Oreo brands collaborate on new product line
In a bid to meet consumer demand for innovative flavour combinations, The Hershey Company has revealed a collaboration between its iconic Reese's and Oreo brands.
C4 launches first protein powder in UK in partnership with Hershey
Pre-workout brand C4 has partnered with The Hershey Company to enter the protein category with the launch of its first-ever whey protein powder in the UK.