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General Mills expands Bridgerton tie-up as licensed brands drive growth in baking mixes

General Mills expands Bridgerton tie-up as licensed brands drive growth in baking mixes

General Mills is broadening its Bridgerton-inspired baking portfolio with a Pillsbury Petite Blueberry Scone and returning Betty Crocker Bridgerton baking kits.

CMA flags competition concerns in Vandemoortele-Délifrance merger

CMA flags competition concerns in Vandemoortele-Délifrance merger

This merger, formalised under a Share Purchase Agreement signed in June 2025, is now under scrutiny as the CMA prepares for a possible Phase 2 investigation.

Mrs Crimble’s expands gluten-free range with Lemon French Madeleines

Mrs Crimble’s expands gluten-free range with Lemon French Madeleines

Mrs Crimble’s has launched its new Lemon French Madeleines, further enhancing its successful line of French-inspired baked goods.

JM Smucker divests value brands in strategic shift

JM Smucker divests value brands in strategic shift

JM Smucker has announced a definitive agreement to divest Cloverhill and Big Texas, along with select private label products, to JMT Foods.

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