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General Mills expands Bridgerton tie-up as licensed brands drive growth in baking mixes
General Mills is broadening its Bridgerton-inspired baking portfolio with a Pillsbury Petite Blueberry Scone and returning Betty Crocker Bridgerton baking kits.
CMA flags competition concerns in Vandemoortele-Délifrance merger
This merger, formalised under a Share Purchase Agreement signed in June 2025, is now under scrutiny as the CMA prepares for a possible Phase 2 investigation.