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Hershey bets on ‘swicy’ trend with spicy Jolly Rancher gummies
The launch marks one of the first national gummy launches in the US to combine fruit flavours with chilli heat – a profile often referred to as 'swicy'.
The product, which mimics the chocolate-filled tip of a traditional ice cream cone, is packaged as bite-sized, mini-coned treats with crisp wafer shells and creamy centres.
Ruly, a new entrant in the UK confectionery sector, has officially launched its line of caffeine-infused sweets, aiming to capture a niche in the growing functional candy market.