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ADM Soy | June 2025
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Diageo faces lawsuit over alleged mislabelling of tequila brands

Diageo faces lawsuit over alleged mislabelling of tequila brands

Diageo, one of the world’s largest spirits producers, is facing a lawsuit over allegations that some of its top-selling tequilas are falsely marketed as “100% agave” despite allegedly containing other alcohols.

Beverage
Diageo exchanges Cîroc vodka rights for majority ownership of Lobos 1707 Tequila

Diageo exchanges Cîroc vodka rights for majority ownership of Lobos 1707 Tequila

Diageo has exchanged its ownership rights to the Cîroc vodka brand in North America for majority ownership interest in Lobos 1707 Tequila.

Beverage
Pimentae introduces Grapefruit Margarita amid rising popularity of paloma cocktails

Pimentae introduces Grapefruit Margarita amid rising popularity of paloma cocktails

Female-founded cocktail brand Pimentae launches Grapefruit Margarita as consumer interest in tequila and paloma cocktails continues to grow.

New products
Diageo removes medium-term guidance amid US tariff concerns

Diageo removes medium-term guidance amid US tariff concerns

In its 2025 interim results announcement, Diageo scrapped its medium-term guidance due to macroeconomic and geopolitical uncertainty.

Alcohol
Jose Cuervo unveils lower-ABV spicy tequila

Jose Cuervo unveils lower-ABV spicy tequila

Proximo Spirits’ tequila brand Jose Cuervo has introduced a new, lower-ABV tequila, named Devil’s Reserve.

New products
Pernod Ricard buys stake in non-alcoholic spirit brand Almave

Pernod Ricard buys stake in non-alcoholic spirit brand Almave

Beverage giant Pernod Ricard has acquired a minority stake in premium non-alcoholic agave-based spirit brand Almave.

Mergers & Acquisitions
Agave spirits producer Wild Common raises $5m in Series A funding round

Agave spirits producer Wild Common raises $5m in Series A funding round

Wild Common has secured $5m in Series A funding from HIPstr, the early-stage investment arm of private investment firm HighPost Capital.

Funding & Investments
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