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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
trends

Thirst for innovation: The new trend driving the sports and active nutrition segment
High-protein products have long dominated the active nutrition category, but now there is an opportunity to capitalise on the next big trend: hydration. FoodBev Media’s deputy editor, Melissa Bradshaw, speaks to some of the companies making a splash in this burgeoning space.







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