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Betty Crocker has partnered with Netflix and Shondaland to introduce a new line of Bridgerton-themed baking kits, tapping into the enduring appeal of period dramas.

Designed to appeal to consumers seeking sophisticated baking experiences, these kits feature afternoon tea-inspired treats such as crème puffs, sponge cakes and strawberry scones.

The launch comes as part of a broader trend in the food and beverage industry, where brands increasingly align with entertainment properties to enhance consumer engagement.

The kits are positioned as ideal for events ranging from elegant tea parties to romantic celebrations, providing a whimsical touch that resonates with fans of the hit series.

Each kit includes pre-mixed ingredients, piping bags and straightforward instructions, catering to both novice and experienced bakers. The convenience of these kits reflects a consumer preference for easy-to-use baking solutions, particularly given home baking's resurgence during recent years.

The Betty Crocker Bridgerton-themed kits are currently available at Walmart in the US, retailing for an MSRP of $6.99 each.

Product highlights

Crème Puff Kit: This kit offers light, airy puffs filled with whipped cream.

Petite Sponge Cake Kit: Modelled after the classic Victoria sponge, this offering features layers of strawberry jam and whipped cream, finished with powdered sugar. It is marketed as suitable for garden parties and afternoon teas.

Petite Strawberry Scone Kit: This kit includes strawberry-studded scones with a layer of strawberry jam, designed for intimate gatherings and tea sessions.

The collaboration between Betty Crocker and Netflix highlights the potential for food brands to leverage popular culture in product development.

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