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Ferrero has announced that its $3.1 billion acquisition of WK Kellogg has been completed, marking a new milestone in the company’s North America growth strategy.

The Ferrero Group has officially announced its acquisition of WK Kellogg Co, a move aimed at expanding its portfolio and enhancing its presence in the North American market.

Italian confectionery giant Ferrero, known for its brands like Nutella and Ferrero Rocher, is reportedly close to finalising a deal to acquire WK Kellogg, the maker of popular cereals such as Froot Loops and Frosted Flakes – a source has told Reuters.

Texas' attorney general has launched an investigation into WK Kellogg Co for potentially violating the state’s consumer protection laws.

Robert F Kennedy Jr has called on major food companies to eliminate artificial dyes from their products by the end of his term in 2029.

Food giant Mars is set to acquire Kellanova, the maker of snacks such as Pringles and Cheez-It, for $35.9 billion.