The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Procter & Gamble has agreed to acquire science-backed health and wellness brand Thorne.

SlimFast is repositioning itself as a broader functional nutrition brand, with new owner Supreme investing £5 million in the UK business.

Pure Genius Protein has expanded its portfolio of high-protein nutrition shots with the launch of a new Pink Lemonade flavour.

Swiss nutrition groups Hochdorf and Pharmalys have announced the establishment of Hochdorf Laboratories, a new joint venture in the infant formula category.

Plant-based nutrition brand Huel has expanded its portfolio in the US with the addition of a new Mixed Berry flavour to its Black Edition Ready-to-Drink (RTD) line-up.

Kashi has expanded into the granola category with the launch of Kashi Gut Health Granola.

Kellogg’s is expanding its partnership with children’s entertainment brand Bluey with the launch of a new range of non-HFSS multigrain snack bars in the UK.

Canadian superfood brand Organic Traditions has closed a $10.5m Series A funding round to support its expansion across the US and accelerate product innovation.

UK plant-based gut health brand Biomel has expanded its portfolio with a new line of Love Your Gut protein drinks.

ADM has partnered with precision-fermented egg protein producer The Every Company, responding to surging global demand for protein-fortified food and beverage products.

Christina J Valentine, chief medical officer and EVP of Kate Farms, explores why ‘better for you’ can no longer be defined by branding alone.

The Better Meat Co has announced that it will rebrand itself as BMC Ingredients, a new trade name reflecting the broader food applications for its Rhiza mycelium ingredient.