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Aplós introduces functional alcohol-free canned cocktails
Melissa Bradshaw

Melissa Bradshaw

12 April 2024

Aplós introduces functional alcohol-free canned cocktails

Beverage brand Aplós has introduced a line of functional RTD alcohol-free cocktails, infused with natural botanicals and adaptogens. Aplós Cocktails aims to deliver the ‘sophistication and functional effects' of classic cocktails without the negative effects of alcohol, instead containing blends of natural, functional ingredients. Crafted with the brand’s signature non-alcoholic functional spirits, Arise and Calme, the cocktails are launching in two flavours: Ume Spritz and Chili Margarita. They are non-GMO, vegan and gluten-free, containing no added sugar and only 30 kcal per can. Ume Spritz is made with ume plum, oroblanco grapefruit, white tea, sea buckthorn and Aplós’ alcohol-free Calme spirit. Calme is infused with broad-spectrum hemp for a ‘calming, uplifting’ effect. Chili Margarita blends mandarin, Persian lime, orange habanero, sea salt and Aplós’ Arise. The Arise spirit is infused with a blend of adaptogens formulated to elevate mood, stimulate brain function and boost energy, including suntheanine, moringa, l-choline bitartrate, ginseng and vitamins B3 and B12. Emily Onkley and David Fudge, the brand’s co-founders, commented: “80% of our customers have told us they've meaningfully reduced their alcohol intake, and are constantly looking for new, functional cocktails. We set out to create the best non-alcoholic cocktails on the market, and we believe we've done it.” They added: “Our industry continues to grow rapidly with millions of people seeking alcohol alternatives and our mission is to create complex flavour profiles that rival the artisanal cocktail experience without the hangover and negative health effects”. The cocktails are sold in packages of four 8.5 fl oz cans for a suggested retail price of $24. Aplós beverages are available directly to consumers online, including at select cocktail bars worldwide and retail stores across the US.

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