Arla Foods and Mondelēz to launch Milka chocolate milk

Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Subscribe now >

Arla Foods and Mondelēz to launch Milka chocolate milk

Siân Yates

30 May 2024

Dairy

Arla Foods and Mondelēz to launch Milka chocolate milk

Arla Foods has signed a licensing agreement with Mondelēz International to produce and distribute new chocolate milk under the Milka brand in three European countries. Milka, which is said to be one of the most popular brands in Europe, is already available in categories such as ice cream and bakeries.

Patrik Hansson, EVP and chief marketing officer at Arla Foods, said: “I am very excited about signing a long-term strategic partnership with Mondelēz International and to bring tasteful and in-demand products to our consumers. Milka is a beloved brand, and I know we have the production, commercial and marketing expertise to take it to the next level, which is why our ambition is clear: We want to achieve number one or two positions in our launch markets."

Clive Jones, president of central Europe and EU central sales at Mondelēz International, added: “We are thrilled to announce the launch of the new Milka chocolate milk in partnership with Arla. This collaboration allows us to expand the beloved Milka brand across Europe and introduce consumers to an exciting new way to enjoy their favourite chocolate. As we continue to innovate and develop our portfolio, this new category marks a significant milestone in Milka's success story." The Milka chocolate milk, produced at Esbjerg Dairy in Denmark, will be launched in Germany, Austria and Poland in June 2024 in three different pack sizes and flavours.