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UK plant-based nutrition brand Bol has added a new blueberry flavour to its Power Shake range, a line of nutritionally complete, high-protein meal shakes.

While blueberry is already a popular flavour in the yogurt category, Bol claims to be the UK’s first brand to introduce it to the protein drink and nutritionally complete meal category.

The new blueberry shake joins Bol’s current line-up of chocolate, salted caramel and vanilla Power Shakes. It is made with real blueberry juice, combined with oats and vanilla to deliver an indulgent, blueberry muffin-inspired taste.

Like the existing shakes in the range, it provides 25g of protein, 5g of fibre, naturally low sugar and 26 vitamins and minerals per bottle. The shake is designed to offer the complete nutritional profile needed from a meal, tapping into the on-the-go breakfast trend as busy consumers seek convenient products.

The shake has a Nutri-score of A and focuses on a whole food-based recipe, featuring natural plant ingredients like almonds and dates. It is free from gums, emulsifiers and sweeteners, responding to shifting consumer preferences for recognisable ingredients amid growing concern around ultra-processed foods.

Demand for high-protein and high-fibre offerings is also on the rise, with Vyper’s April 2025 research showing that over 42% of British consumers want to increase their intake of these nutrients. Additionally, the nutritionally complete meal category is projected to grow at a CAGR of 7.53% from 2025-2033.

Elle Picton, brand manager at Bol, said: “For today’s shoppers, dependable nutrition is non-negotiable – but taste is where you win. This Blueberry recipe brings the best of both: unbeatable nutrition, nothing-to-hide ingredients, and a fruity and deliciously indulgent ‘freshly baked’ taste.”

The Blueberry Power Shake is now available online and via Amazon, followed by Tesco stores on 16 June.