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Bubbies Ice Cream, a brand of mochi ice cream in the natural food sector, has been acquired by Marubeni Corporation, a major Japanese trading and investment firm. This move positions Bubbies to leverage Marubeni’s extensive global network and resources, potentially enhancing its market presence both domestically and internationally.

Founded in 1985 in Oahu, Hawaii, Bubbies has gained a reputation for its premium mochi ice cream offerings, which feature a variety of innovative flavours. Among its standout selections are Mango, which captures the tropical essence of fresh fruit, and Matcha Green Tea, offering a rich, earthy taste that appeals to discerning palates.

Other unique flavours include Chocolate, made with high-quality cocoa for a decadent experience, and Strawberry, which combines real fruit puree for a refreshing sweetness. The company has also introduced exciting seasonal options like Pumpkin Spice, blending traditional fall flavours with its signature mochi texture.

The company has recently expanded its product line to include Mini Ice Cream Cookie Sandwiches, aiming to diversify its frozen dessert portfolio. The takeover comes at a time when Bubbies is experiencing rapid growth, particularly in conventional grocery channels, further solidifying its status in the competitive frozen novelty market.

Marubeni Corporation, through its subsidiary Marubeni America Corporation, will integrate Bubbies into its portfolio while maintaining the brand's operational headquarters in Phoenix. This alignment is expected to facilitate Bubbies' access to Marubeni's vast supply chain and trade relationships, which could enhance distribution capabilities and global reach.

Jeff Stites, CEO of Bubbies Ice Cream, noted the alignment of values between the two companies, noting that Marubeni's resources and expertise are crucial for accelerating Bubbies' growth trajectory. The takeover is anticipated to open new avenues for expansion, capitalising on Marubeni’s established infrastructure in the food and beverage sector.

Lazard served as the exclusive financial advisor for Bubbies, while Spayne Lindsay & Co. LLP advised Marubeni Corporation on this transaction. Legal counsel was provided by Kilpatrick Townsend & Stockton LLP for Bubbies and Mayer Brown for Marubeni.