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Cîroc releases Mediterranean-inspired vodka
FoodBev Media

FoodBev Media

2 February 2024

Cîroc releases Mediterranean-inspired vodka

Diageo-owned vodka brand Cîroc has expanded its product range with Cîroc Limonata. Infused with tangy citrus and Italian lemon flavours, its taste profile is influenced by Capri's citrus groves and the Mediterranean climate. Cîroc Limonata features strong, lemon-tasting accents that balance sweetness with zest. James Valdes, brand director for Cîroc, said: “The world of Cîroc Limonata evokes the perfect Italian summer, encouraging new experiences and adventures – no matter what time of year or where you happen to be enjoying yourself". The Cîroc vodka brand is now solely owned by Diageo after it settled a legal dispute with rapper Sean Combs, known as Diddy in January. The drinks giant ended its partnership with Combs in June 2022, after he sued the firm, accusing it of neglecting his tequila brands “due to his race”. At the time, the American rapper claimed that Diageo “typecasted” Cîroc and DeLeon, deciding they are “black brands” that should be targeted only to “urban consumers”. Cîroc Limonata is available to purchase from early February in major US retailers. You may also like to read:

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