Stoli launches Halapeño Pepper Vodka to capitalise on growing demand for spicy cocktails

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Stoli has expanded its flavoured vodka line with the global launch of Halapeño Pepper Vodka, a new expression developed to meet rising consumer demand for bold, spicy flavours.

Rolling out internationally, Stoli Halapeño Pepper is the first Stoli vodka to be produced and bottled in Louisiana, USA, at Stoli Group-owned Louisiana Spirits.

Positioned as more than a standard flavoured vodka, Stoli Halapeño Pepper delivers a balanced, accessible heat designed for high mixability. Made with a natural grain base, the vodka undergoes advanced filtration, including charcoal filtering and a final polish to ensure smoothness and quality.

Marina Troyanovskaya, chief marketing officer at Stoli Group, said: “With demand for spicy cocktails rising and brunch culture continuing to grow, Stoli Halapeño Pepper was developed specifically to be the definitive spicy vodka for a next-level Bloody Mary.”

Stoli Halapeño Pepper Vodka is available in 1L (US), 700ml (rest of world) and 50ml formats, with a 1L Stoli Halapeño Pepper + 1L Mr & Mrs T Original Bloody Mary Mix value-added pack rolling out across the US in January.