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General Mills’ Cinnamon Toast Crunch cereal brand has teamed up for the second time with Hormel Black Label Bacon, this time launching a limited-edition cinnamon and bacon-flavoured cereal.

The collaboration follows last year’s debut of the Hormel Black Label Cinnamon Toast Crunch Flavored Thick Cut Bacon, which combined Hormel’s salty and savoury bacon rashers with General Mills’ sweet ‘Cinnadust’ seasoning for a sugary, crispy crust.

Now, this 2025 sequel ‘flips the script’ on the original collaboration, introducing a limited-edition cereal infused with the smoky flavour of Black Label bacon and the classic sweet Cinnadust. The cereal contains artificial bacon flavouring, designed to taste like Hormel’s real bacon products.

Each specially designed 6oz pouch unites the branding of both household names, adorned with Cinnamon Toast Crunch ‘Cinnaswirls’.

Aly Sill, senior brand manager at Hormel Foods, said: “After seeing the fan response to last year’s collaboration, we knew we had to bring these two breakfast icons back together. We’re shaking up the way bacon fits into daily routines, and we can’t wait for consumers to experience it.”

The cereal launched available exclusively at Walmart online from 8 July, available until supplies last.