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Crespel & Deiters has announced the launch of Lory Crumb Colored, a range of colourful crumbs for breading and toppings, made with natural colourants.

The crumbs have been developed to remain colour-stable during cooking and are flavour-neutral, suitable for a wide range of applications.

They are available in green, pink, yellow, orange and white colours, and can be used individually or in combination. They are suitable for use as coatings for meat, poultry, fish, vegetables, cheese or plant-based products, as well as for toppings in bakery and snack formulations.

The ‘striking’ crumbs are sugar-free and can offer a distinctive look to rolls, pretzel products, snack buns and finger foods. When blended with conventional breadcrumbs, the colour does not bleed and remains clearly visible, Crespel & Deiters said, enabling targeted patterns and coverage.

Crespel & Deiters highlighted the opportunity to create limited-edition or customised product themes, such as snacks in team or national colours, seasonal promotions and co-branded products.

They can be easily incorporated into existing production processes and breading lines, designed to deliver reliable results at scale. The crumbs are suitable for industrial applications as well as the convenience and foodservice segments.

Birgit Wessner, product manager at Crespel & Deiters, said: “Colored Crumbs give product developers and marketers a tool that helps attract attention and makes products stand out from the crowd”.

“Colour becomes a communication tool for brands, occasions and target audiences. And because the natural colourants do not affect the flavour, such creative freedom does not require any recipe adjustments.”