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Pladis-owned pretzel brand Flipz has launched a new Apple Cider Donut flavour, set to hit retail shelves in mid-August.

This limited-time offering aims to attract snack enthusiasts looking for fall-inspired flavours.

Apple Cider Donut Flipz combines the brand's signature crunchy, salted pretzels with a coating that features the sweet and tart essence of apple cider, complemented by warming spices reminiscent of traditional fall desserts.

This flavour profile is designed to evoke the nostalgic tastes associated with the autumn season, appealing to consumers seeking unique snacking experiences.

The new product will be available in 6.5oz bags at major US retailers, including Family Dollar, Albertsons, Kroger and Ahold.

The new flavour joins the limited-edition Flipz line-up, which has included varieties such as Strawberry Cheesecake, Snickerdoodle, Peppermint, Blueberry Donut, Fair Churros and Flipz State Fair Strawberry Shortcake.