top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Rafaela Sousa

Rafaela Sousa

12 February 2025

General Mills' Old El Paso unveils caramel dessert taco shells

General Mills' Old El Paso unveils caramel dessert taco shells
Limited-edition box featuring JJ Watt and Jason Kelce.
Limited-edition box featuring JJ Watt and Jason Kelce.

General Mills-owned brand Old El Paso is introducing a caramel-flavoured Dessert Taco Shells, collaborating with football stars JJ Watt and Jason Kelce.


This follows the previous year's launch of Dessert Taco Shells featuring a Cinnamon Toast Crunch coating.


The new caramel-flavoured shells are designed for easy filling with ice cream and toppings, due to Old El Paso's Stand 'n Stuff flat bottom design.


Limited-edition boxes featuring Watt and Kelce are available online at Walmart website, sold in bundles of three, while supplies last. Standard boxes will be available at US retailers nationwide starting in March, for a retail price of $4.06.

Related posts
General Mills to close pizza crust facility in Missouri, US, as part of restructuring initiative
Food

General Mills to close pizza crust facility in Missouri, US, as part of restructuring initiative

General Mills invests $54m to expand Minnesota innovation centre
Funding & Investments

General Mills invests $54m to expand Minnesota innovation centre

General Mills debuts new seasonal offerings for autumn
New products

General Mills debuts new seasonal offerings for autumn

General Mills unveils Wednesday Addams-themed treats ahead of Netflix series launch
New products

General Mills unveils Wednesday Addams-themed treats ahead of Netflix series launch

Progresso launches BBQ-inspired soups to capture summer flavour trends
New products

Progresso launches BBQ-inspired soups to capture summer flavour trends

Cinnamon Toast Crunch and Hormel Black Label Bacon team up to debut limited-edition cereal
New products

Cinnamon Toast Crunch and Hormel Black Label Bacon team up to debut limited-edition cereal

DSM | Leader
bottom of page