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Limited-edition box featuring JJ Watt and Jason Kelce.
Limited-edition box featuring JJ Watt and Jason Kelce.

General Mills-owned brand Old El Paso is introducing a caramel-flavoured Dessert Taco Shells, collaborating with football stars JJ Watt and Jason Kelce.


This follows the previous year's launch of Dessert Taco Shells featuring a Cinnamon Toast Crunch coating.


The new caramel-flavoured shells are designed for easy filling with ice cream and toppings, due to Old El Paso's Stand 'n Stuff flat bottom design.


Limited-edition boxes featuring Watt and Kelce are available online at Walmart website, sold in bundles of three, while supplies last. Standard boxes will be available at US retailers nationwide starting in March, for a retail price of $4.06.

Shimadzu | Leader | Oct 2026
Rafaela Sousa

Rafaela Sousa

12 February 2025

General Mills' Old El Paso unveils caramel dessert taco shells

General Mills' Old El Paso unveils caramel dessert taco shells
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