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Good Phats is expanding its premium cooking oils portfolio with the launch of four flavoured extra virgin olive oils, as the fast-growing brand continues its mission to redefine the cooking fats category.

Launching nationwide via goodphats.com in July, the new range comprises Chilli, Lemon, Garlic and Basil finishing oils, each made using premium Italian extra virgin olive oil co-pressed with fresh ingredients to deliver a more authentic flavour profile.

The 250ml bottles will retail at £9.99, with distribution to independent retailers through wholesalers set to follow in the coming months.

Unlike many flavoured oils on the market, which add flavourings after production, Good Phats crushes whole lemons, chillies, garlic or basil alongside the olives during the pressing process. The company says this method produces a more intense and natural flavour while maintaining the quality of the base extra virgin olive oil.

The range has been developed to help consumers easily elevate everyday meals, with each variety featuring serving suggestions on pack.

The Chilli oil is designed for drizzling over pizza and eggs, while the Lemon variant is positioned for vegetables, salads and meat dishes. The Garlic oil is recommended for gentle cooking as well as finishing meats and vegetables, while the Basil oil is aimed at tomato dishes, salads and grilled meats.

Founder Tom Redwood said: "Our goal is to redefine the oil aisle and put the right fats back at the heart of every kitchen."

He added: "Our new range of flavoured finishing oils uses our hero extra virgin olive oil as the base, with fresh ingredients crushed together at the point of pressing, rather than being added afterwards. We never wanted to be just another olive oil brand, which is why we're excited to be bringing even more innovation to our range and the broader category."

Founded by chef-turned-entrepreneur Tom Redwood, Good Phats launched at the end of 2024 with a range of premium cooking oils and fats designed to encourage healthier cooking without sacrificing flavour.

The flavoured finishing oils join the company's existing portfolio of premium fats available in squeeze, spray, spoon and pour formats, reflecting continued innovation in a category increasingly focused on convenience, premium ingredients and culinary performance.