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Häagen-Dazs has entered into the snackable ice cream with a new ice cream format called Bites Available in two flavours – salted caramel and chocolate – the new treats cater "to growing demand within the snacking segment for bite-size ice cream products," said General Mills. The salted caramel flavour features Häagen-Dazs' salted caramel ice cream with a caramel sauce core and a crispy golden caramel white chocolate coating for a balance of sweet and salty notes. Meanwhile, the chocolate flavour highlights the creamy richness of the ice cream, featuring a chocolate sauce core encased in a crunchy couverture coating. Nicole Whelan, head of Häagen-Dazs UK, said: “...we’re thrilled to launch a totally new format, expanding our portfolio of pints, mini-cups and sticks with a new bite-sized moment of pleasure that can be enjoyed at any time of the day, week, or year. We’re confident they will fly off the freezer shelves.” Häagen-Dazs Bites are available in grocery stores, with the brand planning to expand its presence into the UK Wholesale market in 2024.