H!p debuts seasonal ‘Figs in Blankets’ chocolate bar

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Subscribe now >

UK plant-based chocolate brand H!p has debuted a limited-edition ‘Figs in Blankets’ bar for the festive season.

The unique creation combines H!p’s oat milk-based chocolate with sweet figs and a salty vegan bacon seasoning. It was inspired by illustrator Louise Coutinho, who submitted the idea in a search for the UK’s next chocolatier in a creative initiative with charity The King’s Trust and Amazon.

Young people were supported in inventing unique flavour combinations for the festive season, with a panel of experts including celebrity chef Levi Roots and H!p founder James Cadbury judging the entries.

Cadbury commented: “At H!p, our mission is to prove that eating plant-based chocolate doesn’t mean compromising on great taste, so we jumped at the chance to bring an imaginative new flavour to life with Amazon.”

“While the prospect of mixing figs with plant-based bacon flavouring raised a few eyebrows initially, it was clear after the first taste-test that we’d hit the sweet spot.”