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InvestBev, a private equity firm in the adult beverage industry, is entering the non-alcoholic sector with an investment in Sèchey, a brand for alcohol-free wine, beer and spirits.

According to the firm, the partnership with InvestBev will boost Sèchey’s market presence and innovation in non-alcoholic beverages. With InvestBev’s expertise, Sèchey will expand its product line, enhance distribution and strengthen marketing to reach a broader audience.

A spokesperson for InvestBev informed FoodBev that while they were not willing to disclose the exact amount of the investment, they did confirm it is a seven-figure sum.

Sèchey’s CEO, founder and chief curator, Emily Heintz, said: “We are excited to partner with InvestBev, a firm with a deep understanding of the beverage industry and a track record of successful investments. This investment is a testament to the hard work of our team and the growth of the no-alcohol category as more consumers gravitate towards healthier options. We look forward to leveraging InvestBev’s expertise to drive our next phase of growth.”

Brian Rosen, founder and general partner at InvestBev, said: “We are thrilled to support Sèchey in their mission to redefine the non-alcoholic beverage industry. Emily’s commitment to quality and innovation aligns perfectly with our vision at InvestBev. We believe that with our industry expertise and strategic resources, Sèchey will continue to set new standards and achieve remarkable growth.”

#InvestBev #Sèchey #alcoholfree