The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Plant-based meat brand Juicy Marbles has expanded into the sausages category with the UK launch of its new ‘Butcher-Minced Bangers,’ launching exclusively with online retailer Ocado.

The brand, well-known for its range of whole cut-style products, said its latest launch is the answer to a category ‘long overdue for an experiential overhaul.

According to Juicy Marbles, currently available plant-based sausages lack the authentic experience of traditional, butcher-made options. This is due to their production process, which involves emulsifying proteins and fats, which are then cased to create a ‘hotdog-like’ texture, the brand noted.

Now, Juicy Marbles has developed its latest offering by employing the traditional technique of mincing whole pieces of meat and real fat cubes – but using its own plant-based whole cuts as the base.

Luka Sinček, co-founder of Juicy Marbles, said: “Plant-based sausages have tasted good for a long time. They opened people’s minds to the potential of plant-based meat. However, our credo demands that if we can give something an experiential overhaul, we must.”

The Bangers feature a coarse-ground structure with visible fat cubes to provide marbled juiciness, designed to cook, taste and feel like butcher-made sausages. According to the brand, they offer a ‘hearty, beef-style flavour,’ well-suited to traditional British meals such as bangers and mash, full English breakfasts and toad-in-the-hole.

They contain 12.4g of protein per 100g, zero preservatives, and a source of iron, B12 and fibre. The sausages can be cooked in six to eight minutes, forming a golden brown crust and releasing their fats and juices with a ‘premium, indulgent feel,’ Juicy Marbles said.

The product is launching on Ocado today (31 July 2026) in packs of six, priced at £4.09 per pack.