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Kallø, the natural food brand owned by Ecotone UK, is expanding its snacking portfolio with the launch of Popped Corn Cakes, a new range designed to tap into growing consumer interest in fibre-rich products and ‘permissible indulgence’.

Inspired by traditional cinema popcorn, the new range will initially comprise six flavours: Cinnamon, Caramel, Buttery Toffee, Dark Chocolate with Sea Salt, Dark Chocolate with Salted Caramel and Sweet & Salty.

The Popped Corn Cakes will retail at an RRP of £2.75 and will launch in Waitrose stores from late July 2026, followed by Tesco from August.

Kallø said the range has been developed for consumers looking for an evening treat that combines indulgent flavours with nutritional credentials.

The products provide 7.8g of fibre per three-cake serving and are made using a minimal list of ingredients. The range is also 100% natural, gluten-free and suitable for vegetarians.

All varieties are HFSS compliant, with the exception of the chocolate-topped options.

The launch comes as consumers increasingly seek a balance between healthier eating and occasional indulgence, with fibre emerging as a key nutritional consideration and shoppers showing greater interest in products positioned around natural ingredients and reduced processing.

Caroline Mitchell, Kallø brand controller at Ecotone UK, said: “Shoppers are increasingly looking for balance in their diets, combining healthier choices with permissible treats rather than adopting an all-or-nothing approach. We’re seeing growing demand for snacks that deliver natural goodness, great taste and added benefits, without feeling restrictive.”

Mitchell added that consumers were increasingly interested in clean-label products and avoiding ultra-processed foods, creating an opportunity for snacks that offer an indulgent experience alongside natural ingredients.

The Popped Corn Cakes contain no artificial colours, flavours or preservatives, in line with Kallø’s existing brand positioning.

The range expands Kallø’s portfolio of plant-based snacking products, which includes rice cakes and veggie cakes, alongside its organic stocks and broths.

The launch is also the latest product development from Ecotone UK, which operates a portfolio of natural and organic food brands including Kallø, Clipper Teas and Mrs Crimble’s.

Kallø is a B Corp-certified brand and said its product development strategy focuses on natural ingredients, plant-based foods and products that support both health and environmental considerations.