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Kallø, a natural food brand owned by Ecotone UK, has launched a new range of puffed oat cakes claimed to be a category-first innovation.

Available in a jumbo pack, the new puffed oat cakes come in two popular, natural flavours: strawberry and honey. Each cake contains beta-glucan, a type of dietary fibre that can help lower cholesterol, as well as being gluten-free, high in fibre and containing fewer than 37 calories.

Jackie Wilson, Kallø, brand controller at Ecotone UK, said: “No one has ever puffed an oat in this format before, so it’s been an incredible journey from our initial testing phase to launching Kallø Puffed Oat Cakes. As a leader in rice cakes, we wanted to apply our expertise in puffed ingredients to a new snacking segment.”

Puffed oat cakes are made using the same techniques as Kallø’s popular rice cake, only puffing oats rather than rice, to create a light crunchy texture. Like the rice cakes, these can also be eaten either straight from the packet, or topped with other ingredients.

Wilson continued: “While our most recent snack innovation, Kallø Veggie Cakes, offer a nutritious savoury option, Kallø Oat Cakes provide a wholesome sweet snack – a quick, easy yet satisfying alternative to porridge in a convenient format. They’re a feel-good solution for breakfast or mid-morning snacking, offering a unique alternative to breakfast biscuits and cereal bars.”

The new range is made with all natural ingredients and contains no artificial colours, flavours or preservatives. Kallø' Puffed Oat Cakes will be rolled out in Morrisons stores nationwide from 17 March.