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Kallø, a natural food brand owned by Ecotone UK, is building on its breakfast range following the launch of its Organic Granola last year, launching a new organic gluten-free Golden Cornflakes product.

Offering a source of fibre as well as being low in fat and sugar, the cornflakes are described as a 'premium alternative to other sugar-laden cereals'. Each 375g box contains organic and simple ingredients, including 94% organic corn and raw cane sugar.

Caroline Mitchell, brand controller at Kallø, said: “We’re excited to introduce Kallø’s latest breakfast offering – an organic take on traditional cornflakes which are a popular staple. We’ve taken a classic and revamped it with great taste – and the same nostalgic comfort.”

The cornflakes are now available in Waitrose and Morrisons stores nationwide, as well as select health food stores in the UK and Ireland at an RRP of £2.49. They are packaged in a recyclable box and film bag which can be recycled in-store.

Kallø said it hopes to reignite the love of cereal in the younger generation, as stats show comparison brands have much older audiences. The brand's existing portfolio includes Organic Wholegrain Breakfast Puffs and Organic Granola.