Kerry Foods has expanded its Fridge Raiders portfolio with the launch of limited-edition katsu flavoured chicken bites to meet increasing demand for katsu flavoured products in the UK.
Katsu Chicken Bites is the first release in a series of new flavours that will form part of the meat snack brand’s new World Flavours range.
According to Kerry Foods, the launch responds directly to the rise in demand for katsu flavoured products, particularly as the flavour witnesses a surge in popularity in the UK.
Alike its full range, Fridge Raiders’ new product is made with 100% real chicken breast and aims to offer a convenient and nutritious snack that truly delivers on the aromatic cues of spiced katsu sauce.
The new flavour will join Fridge Raiders’ current line up of chicken bites including Slow Roasted, Southern Style and Smoky BBQ.
Julia May, brand manager at Fridge Raiders, said: “We know that Chicken Katsu has proven to be a real hit with consumers, but we haven’t seen much of this flavour within the snacking space.
“We’re therefore excited to launch our new Katsu Flavoured Chicken Bites into the market so that our customers can tap into this trend and attract even more shoppers to their snacks offering in-store.
“As with our full range, Katsu Flavoured Chicken Bites are all made with 100% seasoned chicken breast making them a great source of protein – they’re the perfect option for shoppers looking for healthier alternatives that still deliver great taste.”
Fridge Raiders’ Katsu Chicken Bites will be available from 9 April in Asda stores for an RRP of £1.50.
© FoodBev Media Ltd 2019