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US food and beverage brand Laird Superfood has expanded its range of functional products with the launch of six new organic mushroom powders.
The new products include two blends, Calm & Relaxation and Focus & Memory, pairing mushrooms with botanical ingredients for specific wellbeing benefits.
Calm & Relaxation offers a blend of reishi, lemon balm and ashwagandha, designed to support a help consumers tackle life’s stressors with a calm and balanced mood.
Focus & Memory, meanwhile, contains lion’s mane, l-theanine and coffee berry to support memory, focus and calm energy.
In addition to the blends, the brand has launched four organic mushroom powders – lion’s mane, reishi, turkey tail and oyster.
Lion’s mane is known for its cognitive function benefits, while reishi has traditionally been used to support the immune system as well as reduce stress. Turkey tail also offers immune support and gut health benefits, while oyster mushrooms are said to promote overall wellness.
The launches build on the success of the original Laird Superfood Organic Performance Mushrooms blend, which launched in 2019 with an aim of making performance-focused, mood- and function-enhancing adaptogens accessible to consumers for daily use.
All of Laird’s new powders and blends are organic, grown and made in the US, and free from any fillers or processing aids. The dry powders can be blended into coffee, tea and smoothies.
Jason Vieth, CEO of Laird Superfood, said: “Laird Superfood has long been incorporating functional mushrooms into our products – from coffee to our Prebiotic Daily Greens – and this latest expansion provides even more ways to add organic high-quality adaptogens into our daily lives”.
“As the market for functional food grows, Laird Superfood will continue to provide products to improve the mental and physical performance of all of our consumers.”
Initially launching online and on Amazon, the line is soon to be rolled out at US retail locations including Fresh Thyme Market.